Why it matters
Explains metric movement in a clear, visual way
Highlights the biggest contributors to change
Makes insights easy to explain in reviews and meetings
Enables faster decisions without manual analysis
When to use a Waterfall Chart
When a key number changes and you need to explain why
When comparing start vs end values with contributing factors
When presenting insights to leadership or stakeholders
📹 Watch the video below to see how to create and customize a Waterfall Chart using Chart Settings in INSIA.
Helpful tips
Use intermediate metrics to explain drivers clearly
Apply consistent units for easy readability
Export charts for quick sharing and presentations