When to Use Geo Map Charts
Use Geo Map charts when you want to:
Analyze performance by location (city, state, or region)
Identify high- and low-performing geographies
Compare metric intensity using bubbles or color gradients
Drill down from state to district-level insights
Track quarter-on-quarter performance geographically
Analyze category-wise sales distribution
Share location-based insights visually with stakeholders
Creating a Geo Map Chart
Steps:
Go to the Search Bar
Type the required metric (for example, Sales) and dimension (City, State, or Region)
Select Geo Map from the suggested chart types
INSIA automatically plots the data on an interactive map
Configuring Geo Map Settings
INSIA allows easy configuration to improve readability and clarity.
Available Options:
Enable data points from Chart Settings
Turn on unit prefix
Set a constant unit such as Thousand, Lakh, or Crore
Customize series colors for better visibility
These settings ensure values are consistent and easy to interpret for business users.
Geo Map Chart Types
Geo Map Bubble
Use this chart to compare state-wise or city-wise performance.
Bubble size represents sales volume
Hover over a bubble to view exact values
Ideal for spotting top-performing and low-performing locations quickly
Geo Map Bucket
Use this chart to analyze regional performance.
Sales intensity is shown using a color gradient
Darker shades represent higher sales
Lighter shades indicate lower performance
Hover over regions to view detailed values
This view is useful for identifying regional trends at a glance.
Drill-Down Geo Map
Drill down from high-level insights to detailed views.
Select Sales, State, and City
Hover over a state to view state-level sales
Click on a state to view district or city-level sales
This allows deeper exploration without creating multiple charts.
Comparison Map
Use the Comparison Map to track performance over time.
Compare current quarter vs previous quarter sales
Hover to view:
Current value
Previous value
Absolute change
Percentage growth
This helps leaders quickly spot growth and decline across regions.
Multi-Bubble Geo Map
Analyze category-wise performance across locations.
Bubble size reflects sales by category and state
Categories are shown in the legend below the map
Enable or disable categories using the legend to focus on specific items
This is ideal for product, parts, or service-level analysis.
Downloading Geo Map Charts
Geo Map charts can be downloaded and shared easily:
PNG
JPG
PDF
CSV
Excel
These options make it easy to share insights across teams and leadership.
Business Value
With Geo Map Dimension Charts, INSIA enables:
Faster identification of regional performance trends
Clear visibility into location-based growth and gaps
Better planning for regional sales and operations
Reduced dependency on manual reports
Faster, data-driven decision-making
Watch Geo Map Analysis in Action with INSIA
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