How to Create a Geo Map Chart
Step 1: Use the Search Bar
Open the Search Bar and enter:
A KPI or metric (for example, revenue, volume, cost, count, or any calculated measure)
A geographic dimension (such as country, state, city, or region)
INSIA automatically interprets the search and suggests relevant visualizations.
Step 2: Select a Geo Map Chart
From the suggested chart options, select:
Geo Map, or
Geo Map Bubble
The chart instantly plots the selected metric across the chosen geography.
Supported Geographic Analysis
Geo Map Dimension Charts support flexible geographic combinations, including:
Metric by a single geographic level
Metric by multiple geographic levels
Metric by geography along with additional categorical dimensions
Users can change dimensions dynamically without recreating the chart.
Chart Settings & Customization
General Settings
Control how data is displayed on the Geo Map:
Enable or disable data points
Adjust data label font size
Set decimal points and precision
Show or hide unit prefixes
These options help keep the visualization clean and easy to interpret.
Constant Unit Standardization
Apply a consistent unit format across the entire map by selecting a constant unit.
This ensures all values are displayed in a uniform scale, improving readability and comparison across locations.
Color Settings
Customize the visual appearance by:
Changing the map background color
Modifying series colors
This helps align the visualization with branding or presentation requirements.
Interactive Filtering & Selection
Geo Maps in INSIA are interactive and allow users to:
Include or exclude specific categories or dimension values
Instantly update the map based on selections
This enables focused analysis without duplicating charts.
Chart Context Menu Options
From the chart context menu, users can:
Download the Geo Map in JPG, PNG, or PDF formats
Print the visualization directly
Use the chart in presentations or reports
All exports are optimized for sharing and decision-making.
When to Use Geo Map Dimension Charts
Geo Map charts are ideal when you want to:
Analyze geographic distribution of metrics
Compare regional performance
Identify location-based trends and outliers
Support data-driven, geography-focused decisions
Key Benefits
Search-driven chart creation
Smart visualization recommendations
Consistent and business-friendly number formatting
Flexible geographic analysis
Easy sharing and export options
Watch Geo Map Analysis in Action with INSIA
Read next: