What this comparison helps you understand
Percentage Change analysis focuses purely on growth or decline rate, independent of absolute values.
It helps analysts quickly understand how fast a metric is changing over time.
This is especially useful when you want to:
Compare growth trends across regions, products, or categories
Identify acceleration or slowdown in performance
Benchmark relative performance even when base values differ
Track momentum without being biased by scale
Step-by-Step: How to Create Percentage Change Analysis in INSIA
Go to Search Bar in INSIA
Select Percentage Change in from the comparison options
Choose the metric
Example: Sales or Quantity
INSIA automatically suggests suitable chart types
Select any chart to view the percentage change
Use Chart Settings to customize the view if needed
That’s it — your percentage change analysis is ready.
Supported Time-Based Comparisons
This comparison supports the following operators:
Percentage Change in – Metric – daily
Percentage Change in – Metric – daily week-over-week
Percentage Change in – Metric – daily month-over-month
Percentage Change in – Metric – daily quarter-over-quarter
Percentage Change in – Metric – daily year-over-year
Percentage Change in – Metric – weekly
Percentage Change in – Metric – weekly month-over-month
Percentage Change in – Metric – weekly quarter-over-quarter
Percentage Change in – Metric – weekly year-over-year
Percentage Change in – Metric – fortnightly
Percentage Change in – Metric – fortnightly year-over-year
Percentage Change in – Metric – monthly
Percentage Change in – Metric – monthly quarter-over-quarter
Percentage Change in – Metric – monthly year-over-year
Percentage Change in – Metric – quarterly
Percentage Change in – Metric – quarterly year-over-year
Percentage Change in – Metric – yearly
(INSIA automatically adapts the calculation based on the selected time grain and comparison period.)
Watch Percentage Change Analysis in action
Recommended Charts for Percentage Change Analysis
“In this video, we’ll learn how to analyze pure growth trends using percentage change charts in INSIA.”
Chart Type | When to Use |
Line Chart | Track percentage growth trends over time |
Grouped Column Chart | Compare percentage change across categories |
Bar Chart | Rank regions or products by growth or decline |
Table Chart | View exact percentage values clearly |
Heat Map | Quickly spot high-growth and low-growth areas |
Heat Map – Percentage | Identify extreme changes visually |
Stacked Area Chart | Understand contribution of multiple segments over time |
Stacked Percentage Column / Bar | Compare relative growth distribution |
Multi-Column Table | Compare multiple periods side by side |
INSIA recommends the most effective charts to highlight growth momentum without distraction from absolute values.